The Evolution of Digital Marketing: What to Expect in the Coming Years?

As agile and visionary digital marketing educators, we are most excited about the future of digital marketing. While living and working in the present, we also look forward to a promising future that packs opportunities, the magic of technologies, and a digitally connected planet, making lives even easier. However, what do we think will dominate the future? For someone like you looking to leverage the scope of digital marketing in India and pursue a career in this industry, it is worth reading this blog.

Top 5 Trends of Digital Marketing | The Scope of Digital Marketing

Here’s what will rule the digital marketing space and continue to revolutionize the virtual space.

Online Marketing Will Overtake Offline Marketing

This isn’t the future but the present. Online marketing surpassed offline marketing years ago. Of course, it has been a gradual journey. Today, digital marketing has become a default marketing tactic. Businesses do not send their representatives to people’s doors anymore. Instead, they knock on their social media feed, reach them via search engine searches (via search engine optimization (SEO)) and much more.

While more effective, virtual marketing also offers more value to business owners. The latter can assess their marketing efforts, calculate the return on investment, and determine if they are focusing their energies in the right direction. Offline marketing seldom offers these opportunities. However, the rise of tech-driven analytics makes life much easier for marketers and helps them perform better. 

An Increase in the Use of AI (Artificial Intelligence)

Discussing AI while talking about digital marketing evolution is inevitable. Together, AI and ML are revolutionizing online marketing like never before. These technologies are helping redefine the concepts of personalization, unlocking new horizons of opportunities for businesses. AI will continue to strengthen its position in digital marketing, simplifying marketing strategies, predicting consumer behavior, and providing highly personalized experiences across various digital platforms. 

Video Marketing Is Expanding

For many, reading is a long-forgotten habit! People these days look to interacting with easy-to-consume content. That refers to a shift towards video marketing. Video content accounts for as much as 90-95 percent of the internet traffic. Given the increasing popularity of short video content like reels, and informative videos, this form of marketing will only grow, becoming even more prominent. Brands will rely more on video marketing strategies, including interactive videos, live streaming, and immersive experiences to engage with users more meaningfully.

Mobile Commerce Shopping Is Growing

Mobile commerce is the future of digital shopping. By 2027, mobile commerce sales will reach nearly USD 3.5 trillion. Mobile commerce makes shopping more convenient, easier, and quicker. It allows people to shop on the go, tap into the latest offers and stock, stay updated with current market trends, and much more.

SEO Isn’t Going Anywhere!

Come what may, SEO is here to stay. But what is SEO? It is the core of digital marketing helping businesses increase search engine visibility (rank in the top search engine pages), drive more users to their website, and produce high-quality leads. That makes SEO imperative. As search engines become more user-friendly, they will continue to drive more opportunities, with voice searches projected to play a more crucial role in the future of digital marketing in India and beyond.

Exploring the Future of Digital Marketing Jobs in India

Digital marketing will continue to manufacture jobs and exciting career opportunities. One can attribute this growth to the increasing dependence on digital marketing and the emergence of new digital marketing agencies across the country. Besides, one cannot discount the growing number of internet users, projected to grow to 400 million in the next three years!

Accordingly, everyone will look to leverage the digital medium and harness the billions of opportunities floating around. In this view, some career opportunities to look forward to include, inbound marketing manager, social media manager, digital marketing manager, content marketer, SEO specialist, graphics designer, content writer or creator, video marketer, video producer, video editor, and copywriter. 

Of course, qualifying for these jobs will require you to pursue a Digital Marketing Course in Pune with a reputed institute that lets you navigate various areas of expertise and helps you specialize in the one that interests you.

The Broadening Scope of Digital Marketing in India

Digital marketing isn’t a good-to-have talent anymore. It is a mandatory skill every company expects you to have, particularly if you aspire to become a marketer. While figures and estimates vary with every market research, overall digital marketing is here to stay. It will grow rapidly and morph into a much bigger market than what it is today. Nevertheless, to tap into the millions of new opportunities digital marketing will produce, you need the right guidance and course. Smart Digital Academy offers both!

Our comprehensive course curriculum, range of digital marketing courses, an internship with a leading digital marketing agency in Pune, and placement assistance will help you step into this promising spectrum of never-ending opportunities. Call us at +91 7030799994 to explore our pedagogy, courses, and other aspects.

Frequently Asked Questions

What is the best field in digital marketing?

You cannot call something the best as everyone has unique likes, preferences, and something distinct to offer. Nevertheless, some enticing career opportunities in digital marketing include working as an SEO specialist, graphics designer, content writer, copywriter, video marketer, project manager, and social media manager. 

What is the future growth of digital marketing in India?

The future seems promising with digital ad revenues growing up to INR 840-INR 850 billion and millions of new jobs added to the industry. So yes, the future holds promise but only for those qualified and prepared to leverage it. 

Is digital marketing a long-term career?

As more companies venture into digital marketing to grow their businesses, digital marketing has become a long-term career. However, continuous evolution, improvement, and agility will play a crucial role in the sustenance of a digital marketer.