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Best Digital Marketing Courses in Pune For Students, Business Owners & Working Professions

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Digital marketing offers a wide range of career opportunities including digital marketing manager, social media manager, SEO specialist, content marketer, email marketer, and more. The field is constantly evolving, providing ample opportunities for growth and specialization.

A digital marketing course at Smart Digital Academy typically covers topics such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, content marketing, email marketing, web analytics, and more. You'll also learn about digital marketing strategies, tools, and best practices.

No prior experience is usually required to enroll in a digital marketing course at Smart Digital Academy. Courses are designed to cater to beginners as well as professionals looking to upgrade their skills. However, basic computer knowledge and familiarity with the internet are beneficial.

Smart Digital Academy, offer both online and Offline classes to cater to different preferences and schedules. You can choose the format that best suits your learning style and availability.

Smart Digital Academy, provide a certification upon successful completion, which can enhance your resume and credibility in the job market. It's important to check the accreditation and recognition of the certification offered by the course provider.

Yes, digital marketing courses in Pune,at Smart Digital Academy, emphasize hands-on training and practical learning. You'll have the opportunity to work on real-world projects, case studies, and simulations to gain practical experience and apply theoretical concepts.

Smart Digital Academy, offer placement assistance or support to help students kick-start their careers in digital marketing. This may include resume building, interview preparation, networking opportunities, and connections with hiring partners.

Smart Digital Academy, offer demo or trial classes to prospective students, allowing them to experience the teaching style, course content, and learning environment before making a commitment. It's a good idea to inquire about this option when researching digital marketing courses.

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Digital Marketing Course Content Details 2024

  • Marketing: What Is It?
  • How Do We Handle Marketing?
  • What is Digital Marketing?
  • Strategies for Digital Marketing.
  • Digital Marketing vs Traditional Marketing.
  • Inbound vs. Outbound Marketing.
  • Case Studies 
  • Introduction to Marketing Funnels.
  • Advanced Funnel Techniques.
  • Case Studies and Practical Applications.
  • Future Trends and Innovations.
  • Your Digital Identity as a Domain Name.
  • Hosting: The Location of Your Website.
  • Website Efficiency: Quickness and Efficiency.
  • Upkeep and modifications.
  • SMM vs. SMO.
  • Why Use Social Media Marketing.
  • SMM Benefits.
  • Social Media Statistics.
  • Social Media Strategy.
  • Social Media Audit.
  • Introduction to AI in Digital Marketing.
  • AI-Powered Customer Segmentation.
  • Predictive Analytics for Marketing.
  • Natural Language Processing (NLP) in Content Marketing.
  • Chatbots and Virtual Assistants.
  • Personalization with AI.
  • AI in Advertising.
  • How to Use Canva.
  • Determine Dimensions.
  • Add Backgrounds.
  • Incorporate Text & Images.
  • Craft Social Media-Worthy Photos.
  • AI in Canva Introduction.
  • AI Design Features in Canva.
  • Personalized Design Recommendations with AI.
  • Future AI-Driven Design Opportunities.
  • Facebook Business Page Setup.
  • Facebook Marketing Strategy.
  • Competition Analysis.
  • Facebook Account Properties.
  • Creating Cover Photos.
  • Page Management.
  • Post Types and Statistics.
  • Metrics for User Engagement.
  • Meta Business Suite.
  • Introduction to Instagram Advertising.
  • Audience Targeting.
  • Advanced Audience Targeting.
  • Bidding Strategies.
  • Ad Format.
  • Ad Dimensions and Rules.
  • Understanding Meta Marketing.
  • The Psychology of Meta Marketing.
  • Strategies for Effective Meta Marketing.
  • Implementing Meta Marketing Across Platforms.
  • Measuring and Analyzing Meta Marketing Success.
  • Future Trends in Meta Marketing.
  • Introduction to Meta and AI Integration.
  • AI Applications in Meta Platforms.
  • Natural Language Processing (NLP) in Meta.
  • Advanced AI Techniques in Meta.
  • Future Trends and Innovations.
  • Case Studies and Practical Examples.
  • Optimizing Your LinkedIn Profile.
  • Creating Engaging Content.
  • Building Thought Leadership.
  • Growing Your Network.
  • Engaging with Your Audience.
  • Leveraging LinkedIn Features.
  • Measuring Success and Iterating Strategies.
  • LinkedIn Ads Overview: Platform & Audience Targeting.
  • Setting Up LinkedIn Ad Campaigns: Step-by-Step Guide.
  • Leveraging LinkedIn Ad Formats.
  • Optimizing LinkedIn Ads: Strategies for Better Performance.
  • Benefits of Twitter For Businesses.
  • How Brands Use Twitter.
  • Profile Creation and Management.
  • Customizing the Profile.
  • Types of Tweets and Statistics.
  • Content Strategy for Twitter.
  • Analysis of Big Brands.
  • A Brief Overview of Twitter Advertisements.
  • Advertising Formats.
  • Advertising Dimensions and Regulations.
  • Bidding Strategies.
  • Audience Targeting.
  • A Brief Overview of Quora.
  • Creating a Quora Profile.
  • Finding Related Content on Quora.
  • Creating Links Through Quora Answers.
  • How to Order Your Quora Answers.
  • Quora Analytics.
  • Introduction to Quora Advertising.
  • Setting Up Your Quora Ads Account.
  • Targeting Your Audience.
  • Crafting Compelling Ad Copy.
  • Designing Engaging Ad Visuals.
  • Optimizing Your Campaigns.
  • Measuring Success and ROI.
  • Case Studies and Success Stories.
  • Google Ads Interface and Navigation.
  • Keyword Research for Ads.
  • Compelling Ad Copy Creation.
  • Campaign Settings Optimization.
  • Conversion Tracking Implementation.
  • Audience Targeting Strategies.
  • Performance Metrics Analysis.
  • Performance Marketing Essentials.
  • Channel Selection.
  • Testing Target Audiences.
  • Competitor Analysis in B2B.
  • B2C Performance Marketing.
  • Key Performance Metrics.
  • Measuring Performance Significance.
  • KPIs for Measurement.
  • Types and Stages of Performance Marketing.
  • Optimizing Performance.
  • Understanding Website Content.
  • Identifying Target Audience and Goals.
  • Content Strategy Development.
  • Content Types and Formats.
  • SEO-Friendly Content Creation.
  • Visual Content and Multimedia Integration.
  • Content Management Systems (CMS).
  • Content Publishing and Maintenance.
  • Measuring Content Performance.
  • Content Optimization.
  • WordPress Basics: Setup and Interface.
  • Content Management: Posts, Pages, and Categories.
  • Theme and Plugin Customization.
  • SEO Optimization and Security.
  • Social Media and Email Integration.
  • Troubleshooting and Maintenance.
  • WordPress E-Commerce Setup.
  • Installing WordPress Themes.
  • Exploring E-Commerce Plugins.
  • Configuring WooCommerce.
  • Adding Products to Your Store.
  • Simplifying Payment Setup.
  • Organizing Products and Categories.
  • General Store Setup.
  • Theme Personalization Tips.
  • Shipping Management.
  • Order Streamlining.
  • WhatsApp Marketing Strategies.
  • Features of WhatsApp Business.
  • Setting Up Your Business Profile on WhatsApp.
  • Automated Responses.
  • Installing the WhatsApp Icon on Your WordPress Website.
  • Setting Up One-Click Chat.
  • Configuring Your Initial Message.
  • Testing One-Click WhatsApp Integration on Your Website.
  • Bulk Messaging Solutions for WhatsApp.
  • Understanding Search Engine Algorithms and Updates.
  • Keyword Research and Analysis Techniques.
  • On-Page SEO Optimization Strategies.
  • Off-Page SEO Techniques and Backlink Building.
  • Content Creation and Optimization for SEO.
  • Technical SEO Fundamentals.
  • Local SEO Strategies for Businesses.
  • SEO Performance Tracking and Analytics.
  • Emerging Trends and Future Directions in SEO.
  • Introduction to AI in SEO.
  • Fundamentals of AI Technology.
  • AI-Powered Search Engine Algorithms.
  • Natural Language Processing (NLP) in SEO.
  • AI Tools and Technologies for SEO.
  • Predictive Analytics for SEO.
  • Personalization and User Intent.
  • Case Studies and Practical Examples.
  • Future Trends and Opportunities.
  • What Exactly is Local SEO?
  • Why Local SEO Submission Matters.
  • Completing Your Profile on Google My Business: Its Significance.
  • Understanding Local SEO Ranking Signals.
  • Identifying Negative Signals in Local SEO.
  • Citations and Local Submissions.
  • Introduction to Google Search Console.
  • Property Verification in Search Console.
  • Website Performance Evaluation in SERP.
  • URL Inspection in Search Console.
  • Sitemap Management in Search Console.
  • SEO Removal Strategy Development.
  • Website Page Experience Analysis.
  • Website Speed Optimization.
  • Mobile Usability for SEO.
  • Property Access Management in Search Console.
  • Introduction to Google Analytics (GA4).
  • Setting Up GA4 Property.
  • Event Tracking in GA4.
  • Conversion Management in GA4.
  • Account and User Management.
  • Reporting and Exploration in GA4.
  • Analytics Intelligence Utilization.
  • Advertising Tracking in GA4.
  • Audience and User Tracking Strategies.
  • Data Importing in GA4.
  • Real-Time Analysis in GA4.
  • Advantages of Remarketing Strategy.
  • Remarketing List Construction Guide.
  • Step-by-Step Remarketing Campaign Execution.
  • Evaluating Remarketing Campaign Outcomes.
  • Remarketing Tracking Setup.
  • Google Ads Setup for Remarketing.
  • LinkedIn Ads Remarketing Setup.
  • Facebook Remarketing Setup.
  • Twitter Remarketing Initiation.
  • Quora Remarketing Configuration.
  • Google Shopping Campaigns Introduction.
  • Google Merchant Center Overview.
  • Store Setup on GMC.
  • Product Management in GMC.
  • Business Verification Process in GMC.
  • Linking Google Ads to GMC.
  • Creating Effective Shopping Campaigns.
  • Sales Enhancement Strategies for Shopping Campaigns.
  • Shopping Campaign Mechanics.
  • Advantages of Shopping Campaigns.
  • Best Practices for Successful Campaigns.
  • Performance Monitoring and Analysis.
  • Facebook Catalog Ads Intro.
  • Setting Up Catalog on Facebook.
  • Managing Product Catalogs.
  • Using Facebook Pixel with Catalog Ads.
  • Creating Dynamic Ads from Catalog.
  • Optimizing Catalog Ad Performance.
  • Advanced Catalog Ad Strategies.
  • Scaling and Budgeting.
  • Compliance and Best Practices.
  • Email Marketing Basics.
  • Importance of Email Marketing.
  • Top Email Marketing Tools.
  • Setting Email Marketing Goals.
  • Account Setup Guide.
  • Crafting Email Marketing Strategy.
  • Growing Subscriber List.
  • Integrating Forms on Website.
  • Importing Subscribers.
  • Types of Email Campaigns.
  • Creating Email Campaigns.
  • Analyzing Reports.
  • YouTube Channel Setup.
  • Keyword Research for YouTube.
  • Content Posting Strategy.
  • YouTube Ranking Factors.
  • Video Optimization Tips.
  • Content Creation Strategies.
  • Short Video Mastery.
  • Vlogging Success Secrets.
  • Google AdSense Basics.
  • Property Verification.
  • Types of Ads.
  • Maximizing Revenue.
  • Effective Ad Placement.
  • AdSense Policy Overview.
  • Applying for an AdSense Account.
  • Ad Controls Management.
  • What is Affiliate Marketing?
  • Applying for Affiliate Marketing Networks.
  • How Affiliate Marketing Works.
  • Understanding the Dashboard.
  • Finding Affiliate Niches.
  • Promoting Affiliate Products.
  • Top Affiliate Marketing Networks.
  • Methods of Promotion.
  • Affiliate Marketing Reports & ROI.
  • Payment Models in Affiliate Marketing.
  • Amazon Affiliate Program.
  • Starting Freelancing.
  • Freelance Operations.
  • Finding Projects.
  • Client Approaches.
  • Proposal Templates.
  • Pricing Strategies.
  • Project Management.
  • Reporting & Suggestions.
  • Freelance Job Sites.
  • Transitioning to Agency.
  • Building Your Personal Brand Intro.
  • Setting Up Personal Social Accounts: Step-by-Step.
  • Advantages of Personal Branding.
  • Personal Branding Impact on Business.
  • Developing Your Branding Strategy.
  • Content Strategies for Personal Branding.
  • Navigating Personal Branding Process.
  • Building Smart Personality Intro.
  • Effective Communication Skills.
  • Workplace Ethical Behavior.
  • Time Management Wisdom.
  • Smart Decision Making.
  • Body Language Interpretation.
  • Introduction to Online Reputation Management (ORM).
  • Importance and Benefits of ORM.
  • Strategies for Enhancing Online Reputation.
  • Monitoring and Responding to Online Feedback.
  • Building a Positive Online Presence.
  • Handling Negative Reviews and Crisis Situations.
  • Leveraging Social Media for Reputation Management.
  • Tools and Techniques for ORM Analysis.
  • Establishing Trust and Credibility Online.
  • Evolving Trends in Online Reputation Management.
  • Google Tag Manager: Installation and Functionality.
  • Connecting Google Analytics Property to Tag Manager.
  • Adding Tags to Website via Tag Manager.
  • Setting Up Google Ads Conversion Tracking with Tag Manager.
  • Facebook Pixel Setup via Google Tag Manager.
  • Configuring LinkedIn Insight Tag Using Tag Manager.
  • Setting Up Event Tracking with Google Tag Manager.
  • Media Planning and Buying Overview.
  • Types of Media.
  • Budget Allocation in Media.
  • 5-Step Formula for Media Strategy Planning.
  • Media Planning Case Study Exploration.
  • Growth Hacking Fundamentals Intro.
  • Growth Hacker Responsibilities.
  • Customer Life Cycle Understanding.
  • Conversion Optimization Techniques.
  • Growth Hacking Success Case Studies.
  • Additional Topics Overview.
  • SMS Marketing Introduction.
  • SMS Marketing Benefits.
  • Successful SMS Campaign Strategies.
  • Legal Compliance in SMS Marketing.
  • Crafting Effective SMS Content.
  • Building SMS Subscriber List.
  • Analyzing SMS Marketing Performance.
  • Personalization in SMS Campaigns.

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