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digital marketing course Modules
â– What is the marketing process?
â– How Exactly Do We Market?
â– Definition of Digital Marketing
â– Platforms and Techniques for Digital Marketing
â– Digital Marketing vs. Traditional Marketing
â– The Difference Between Inbound and Outbound Marketing
â– Setting Marketing Objectives
â– Recent Developments in Digital Advertising: Digital Campaign Case Studies
â– Overview of Marketing Funnels
â– First Stage: Awareness
â– Interest in Stage 2 and Desire in Stage 3
â– Stage 4: Advanced Funnel Techniques for Action
â– Case Studies and Real-World Implementations
â– Upcoming Developments and Trends
â– Completed Work and Accreditation
â– Your Digital Identity as a Domain Name
â– Hosting: The Location of Your Website
â– Website Efficiency: Quickness and Efficiency
â– Upkeep and modifications
â– Social media statistics,
â– SMM vs. SMO,
â– Why Use Social Media Marketing,
â– Social Media Strategy Dimensions in Posts Audit or SMO Analysis Reports
â– An Overview of Artificial Intelligence in Digital Marketing
â– AI-Assisted Client Segmentation
â– Natural Language Processing (NLP) in Content Marketing Predictive Analytics
â– Virtual assistants and chatbots
â– AI Personalization, AI in Advertising, Ethical Issues, and Upcoming Trends
â– How to Create a Custom Design with Canva Simple Techniques to Make Your Designs Look Better
: â– How to Ascertain the Size of Your Work
â– How to Give Your Work a Background
â– How to Add Text, Images, and More
â– How to Take Pictures That Appear Well on Social Media
â– An Overview of Artificial Intelligence in Digital Marketing
â– Digital Marketing with AI Applications
â– Customized Content Suggestions
â– Analytical Prediction for Consumer Behavior
â– Chatbots for Customer Support
â– Optimizing Dynamic Pricing
â– Automated Optimization and Targeting of Ads
â– Difficulties and Ethical Issues
â– Prospects & Trends for the Future
â– Facebook Business Page Setup Types of Business Pages
â– Facebook Marketing Strategy
â– Facebook Account Properties and Competition Analysis
â– Producing Pictures for Covers Boost the Page Management Likes
â– Facebook Business Manager
â– Facebook Group
â– Facebook Meta Business Suite
â– Post Categories and Data Metrics for Post Dimension
â– Creative Posts Strategy
â– User Engagement Marketplace
â– An Introduction to Instagram Advertising Types of Promotions
â– Different Audience Targeting Strategies
â– Ad Format
â– Ad Dimensions and Regulations
â– Comprehending Meta-Marketing
â– Effective Meta-Marketing Strategies: An Examination of Their Psychology
â– Putting Meta Marketing Into Practice Across Platforms
â– Assessing and Examining the Effectiveness of Metamarketing Ethical Issues in Metamarketing Prospective Developments in Metamarketing
â– Overview of the Integration of Meta and Artificial Intelligence: Foundations of Knowledge
â– Applications of AI in Meta Platforms
â– In Meta Computer Vision
â– Natural Language Processing (NLP) in Meta Platforms
â– AI Ethics and Privacy in Meta-Future Trends and Innovations: Advanced AI Techniques
â– Case Studies and Real-World Instances
â– Enhancing Your LinkedIn Profile
â– Producing Captivating Content and Fostering Thought Leadership
â– Expanding Your Reach and Including Your Audience
â– Making Use of LinkedIn Features
â– Assessing Achievement and Adapting Techniques
â– Overview of the ads on LinkedIn.
â– Campaign Types and Linkedin Filters
â– An Overview
â– Ad formats
â– ad dimensionsand restrictions
â– bid techniques
â– audience targeting;
â– advanced audience targeting
â– Twitter's advantages for businesses,
â– how brands use it, how to create and manage a profile,
â– how to customize a profile, the kind of tweets that are sent, and statistics
â– Twitter Content Strategy
â– Send Your First Message
â– Brand Analysis of Major Companies
â– Twitter Competitions
â– What Does a Hashtag Mean?
â– Utilizing #Hashtags.
â– Twitter Marketing Tools
. â– Twitter Analytics
â– A Brief Overview of Twitter Advertisements.
â– Formats for Advertising
â– Dimensions and Regulations for Advertising
â– Bidding Strategies
â– Promotion Types
â– Audience Targeting
â– Advanced Audience Targeting
â– A Synopsis of Quora in Brief
â– Building a Quora Profile
â– Exploring Quora for Relevant Content
â– Building Links Using Quora Answers How to Arrange Your Answers on Quora
â– Types of Quora Campaigns
â– Account Creation for Quora Ads
â– Analytics
â– Groups for Quora Ads
â– Ad Copies
â– Reporting and Analysis
â– Overview of Quora Advertising
â– Creating an Account on Quora Ads
â– Identifying Your Audience and Writing Eye-Catching Ad Copy Captivating Advertising Images
â– Enhancing Your Advertising
â– Advanced Strategies for Quora Advertising
â– Evaluation of ROI and Success
â– Case studies and success stories related to troubleshooting and troubleshooting
â– AdSense Property Verification: The Basics for Google Adsense Adsense types of adverts
â– Increasing your Adsense revenue Helpful tips for properly placing text, image, and video ads on your website
â– Google Adsense Policy Overview Adsense account support requests
â– Ad Control System
â– The Principal Concept Performance Marketing Structure: Choosing the Right Channels
â– Identifying and Evaluating Target Markets
â– Making Use of Rivals
â– PM Metrics to Master
â– Performance Marketing in B2B
â– Performance Marketing for B2C
â– The Importance of Performance Marketing How Is Performance to Be Calculated?
â– KPI for Assessing Performance?
â– Types of Performance Marketing Stages of Performance Marketing How Could Performance Be Made Better?
â– Exploring Website Content Essentials
â– Defining Audience and Objectives
â– Crafting a Content Strategy
â– Diverse Content Types and Structures
â– Optimizing Content for Search Engines
â– Enhancing Engagement with Visual Elements
â– Utilizing Content Management Systems
â– Effective Content Deployment and Updates
â– Performance Evaluation and Analytics
â– Continuous Refinement of Content Strategy
â– What Does Web Design mean?
â– Deciphering HTML
â– Understanding the .NET Framework
â– Exploring Visual Effects in Web Design
â– Decoding Graphic Design for the Web
â– Delving into Multimedia in Web Design
â– Unraveling CSS
â– Understanding JavaScript in Web Design
â– Introduction to WordPress E-Commerce Solutions
â– Installing a WordPress Theme: Step-by-Step Guide
â– Installing E-Commerce Plugins for Enhanced Functionality
â– Setting Up and Configuring the WooCommerce Plugin
â– Adding Products to Your Website Inventory
â– Simplifying Payment Gateway Setup
â– Organizing Product Categories and Pages
â– Establishing a General Store Framework
â– Customizing Themes for Unique Design
â– Managing Shipping Logistics Effectively
â– Optimizing Order Management Processes
â– WhatsApp Marketing Approaches
â– Features of WhatsApp Business Accounts
â– Establishing Your Business Profile on WhatsApp
â– Automated Messaging
â– Embedding the WhatsApp Icon on Your WordPress Website
â– Enabling One-Click Chat
â– Configuring Your Initial Message
â– Testing One-Click WhatsApp Integration on Your Website
â– Bulk Message Sending Solutions for WhatsApp
â– Introduction to Search Engines: Unveiling their Functionality
â– The Inner Workings of Search Engine Mechanisms
â– Breakdown of Search Engine Components
â– Delving into the Google Algorithm: How it Functions
â– Panda Algorithm: Analysis and Effects
â– Penguin Algorithm: Impact and Insights
â– Hummingbird Algorithm: Exploring its Role
â– Pigeon Algorithm: Features and Functions Explored
â– Keeping Up-to-Date: Latest Google Updates
BERT, Rank Brain, EAT: Recent Developments Explored
â– Understanding AI's Role in SEO
â– Essentials of AI Technology
â– AI-Enhanced Search Engine Algorithms
â– Utilizing Natural Language Processing (NLP) for SEO
â– Integration of AI Tools in SEO Strategies
â– Harnessing Predictive Analytics in SEO
â– Customization and User Intent in SEO
â– Ethical Considerations and Guidelines
â– Application through Case Studies
â– Exploring Future Trends in AI-Driven SEO
â– What Exactly is Local SEO?
â– Why Local SEO Submission Matters
â– Completing Your Profile on Google My Business: Its Significance
â– Understanding Local SEO Ranking Signals
â– Identifying Negative Signals in Local SEO
â– Utilizing Citations and Local Submissions
â– What Google Search Console Offers: An Overview
â– Validating Your Property on Google Search Console
â– Assessing Website Performance on Search Engine Result Pages (SERP)
â– Examining URLs with Google Search Console's Inspection Tool
â– Administering Sitemaps through Google Search Console
â– Crafting an Effective Removal Strategy for SEO
â– Analyzing Website Page Experience with Google Search Console
â– Enhancing Website Speed: A Guide
â– Improving Mobile Usability for SEO
â– Managing Property Access within Google Search Console
â– Next-Gen Analytics: Google Analytics (GA4) Overview
â– Setting Up Your Analytics Property in GA4
â– Event Management with GA4 Analytics
â– Conversion Tracking in GA4
â– Account and User Administration
â– Exploring Reports and Analytics Features in GA4
â– Leveraging Analytics Intelligence
â– Tracking Advertising Performance
â– Audience Engagement and User Tracking in GA4
â– Importing Data into GA4
â– Real-Time Analytics with Google Analytics (GA4)
â– The Benefits of Utilizing a Remarketing Strategy
â– Manual Remarketing versus Dynamic Remarketing Comparison
â– How to Create a Remarketing List?
â– Step-by-Step Guide to Executing a Remarketing Campaign
â– Analyzing the Results of Your Remarketing Campaign
â– Setting Up Remarketing Tracking
â– Configuring Google Ads for Remarketing
â– Setting Up LinkedIn Ads for Remarketing
â– Implementing Remarketing on Facebook
â– Setting Up Remarketing on Twitter
â– Establishing Remarketing on Quora
â– Introduction to Google Shopping Campaigns
â– Overview of Google Merchant Center
â– Establishing Your Store on Google Merchant Center
â– Managing Products within GMC
â– Business Verification Procedures in GMC
â– Connecting Google Ads with GMC
â– Crafting Effective Shopping Campaigns
â– Strategies for Boosting Product Sales through Campaigns
â– Understanding the Mechanics Behind Shopping Campaigns
â– Exploring the Advantages of Utilizing Shopping Campaigns
â– Implementing Strategies for Running Effective Shopping Campaigns
â– Monitoring and Analyzing Shopping Campaign Performance
â– Getting Started with Facebook Catalogue Ads
â– Establishing Your Facebook Catalogue
â– Catalogue Management on Facebook
â– Leveraging Facebook Pixel for Catalogue Ads
â– Dynamic Ad Creation from Catalogue
â– Enhancing Catalogue Ads Performance
â– Advanced Tactics for Catalogue Ads
â– Managing Scale and Budgets
â– Ensuring Compliance and Best Practices
â– Practical Application and Case Studies
â– Introduction to Email Marketing
â– Recognizing the Importance of Email Marketing
â– Exploring Popular Email Marketing Tools
â– Establishing Email Marketing Objectives
â– Introduction to MailChimp and Sendinblue Platforms
â– Understanding Pricing Models for MailChimp and Sendinblue
â– Setting Up and Configuring Your Email Marketing Accounts
â– Crafting Effective Email Marketing Strategies
â– Building and Managing Subscriber Lists
â– Integrating Forms into Your Website for Subscriber Collection
â– Importing Subscribers and Managing Lists
â– Exploring Different Email Marketing Campaign Types
â– Creating and Executing Email Campaigns
â– Understanding the Role and Design of Newsletters
â– Designing Compelling Newsletter Content
â– Analyzing Campaign Reports and Insights
â– Managing RSS Feeds for Email Marketing Integration
â– Crafting Your YouTube Channel
â– Researching Keywords on YouTube
â– Publishing Content on YouTube
â– Factors Influencing YouTube Ranking
â– Optimizing YouTube Videos
â– Strategizing Your YouTube Content
â– Mastering YouTube Shorts
â– Becoming an Accomplished Vlogger
â– Understanding Google AdSense Basics
â– Verification of AdSense Property Ownership
â– Exploring Different Ad Types
â– Maximizing Profitability with AdSense
â– Expert Advice for Properly Placing Video, Image, and Text Ads on Your Website
â– Overview of Google AdSense Policies
â– Assistance with Applying for an AdSense Account
â– Managing Ad Controls
â– Introduction to Affiliate Marketing
â– Applying for Affiliate Marketing Networks
â– Understanding How Affiliate Marketing Operates
â– Navigating Your Dashboard
â– Identifying Profitable Affiliate Niches
â– Promoting Affiliate Products Effectively
â– Top Affiliate Marketing Networks
â– Various Promotion Methods
â– Analyzing Affiliate Marketing Reports and ROI
â– Exploring Affiliate Marketing Payment Models
â– Essential Resources for Affiliate Marketing
â– Exploring the Amazon Affiliate Program
â– Different Affiliate Programs Available in India
â– Introduction to Freelancing
â– Understanding the Dynamics of Freelancing
â– Acquiring Freelance Projects
â– Crafting Effective Client Pitches
â– Utilizing Freelance Templates and Proposals
â– Establishing Freelance Quotations, Pricing, and Packages
â– Navigating Freelance Projects
â– Reporting and Recommendations
â– Platforms for Freelance Projects
â– Transitioning from Freelancer to Agency
â– Introduction to Personal Branding
â– Creating and Managing Personal (Social) Accounts
â– Advantages of Personal Branding
â– How Personal Branding Benefits Businesses
â– Brand Development
â– Crafting Content Strategies for Personal Branding
â– The Personal Branding Journey
â– Getting Started with Smart Personality Development
â– Improving Communication Abilities
â– Practicing Corporate Ethics
â– Time Management Techniques
â– Making Wise Decisions
â– Interpreting Body Language
â– Exploring Online Reputation Management (ORM)
â– Significance and Advantages of ORM
â– Approaches to Improving Online Reputation
â– Surveillance and Reacting to Online Feedback
â– Cultivating a Favorable Online Image
â– Managing Adverse Reviews and Critical Events
â– Utilizing Social Media for Reputation Enhancement
â– Analytical Tools and Methods for ORM
â– Fostering Trustworthiness and Reliability Online
â– Emerging Patterns in Online Reputation Management
â– Introduction to Google Tag Manager
â– Installing Tag Manager on Your Website
â– Connecting Your Google Analytics Property with Tag Manager
â– Adding Different Tags to Your Website Using Tag Manager
â– Setting Up Google Ads Conversion Tracking with Tag Manager
â– Configuring Facebook Pixel Using Google Tag Manager
â– Setting Up LinkedIn Insight Tag Using Google Tag Manager
â– Setting Up Event Tracking with Google Tag Manager
â– Introduction to Media Planning and Purchasing
â– What Types of Media Are There?
â– How is Budget Distribution Decided in Media for Businesses?
â– What's the 5-Step Method for Planning Your Media Approach?
â– Examining a Case Study in Media Planning
â– Basic Principles of Growth Hacking
â– The Responsibilities of Growth Hackers
â– Exploring the Customer Life Cycle
â– Techniques for Optimizing Conversions
â– Success Stories in Growth Hacking
â– Additional Points
â– Getting Started with SMS Marketing
â– Advantages of Incorporating SMS Marketing
â– Tactics for Effective SMS Campaigns
â– Compliance and Regulatory Aspects of SMS Marketing
â– Creating Compelling SMS Content
â– Growing Your SMS Subscriber Base
â– Evaluating Performance Metrics in SMS Marketing
â– Implementing Personalization Strategies in SMS Campaigns
â– Integrating SMS with Various Marketing Channels
â– Emerging Trends in SMS Marketing
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