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Guidance for Starting Your Own Business or Freelancing Career

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Partnership with 100+ Companies for Placements

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Engage in 5+ Live Capstone Projects

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Complete 80+ Live Project Assignments

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digital marketing course Modules

Digital Marketing Overview

■ What is the marketing process?
■ How Exactly Do We Market?
■ Definition of Digital Marketing
■ Platforms and Techniques for Digital Marketing
■ Digital Marketing vs. Traditional Marketing
■ The Difference Between Inbound and Outbound Marketing
■ Setting Marketing Objectives
■ Recent Developments in Digital Advertising: Digital Campaign Case Studies

Marketing Funnel

■ Overview of Marketing Funnels
■ First Stage: Awareness
■ Interest in Stage 2 and Desire in Stage 3
■ Stage 4: Advanced Funnel Techniques for Action
■ Case Studies and Real-World Implementations
■ Upcoming Developments and Trends
■ Completed Work and Accreditation

Domain and Hosting

■ Your Digital Identity as a Domain Name
■ Hosting: The Location of Your Website
■ Website Efficiency: Quickness and Efficiency
■ Upkeep and modifications

Social Media Overview and Content

■ Social media statistics,
■ SMM vs. SMO,
■ Why Use Social Media Marketing,
■ Social Media Strategy Dimensions in Posts Audit or SMO Analysis Reports

AI in digital Marketing

■ An Overview of Artificial Intelligence in Digital Marketing
■ AI-Assisted Client Segmentation
■ Natural Language Processing (NLP) in Content Marketing Predictive Analytics
■ Virtual assistants and chatbots
■ AI Personalization, AI in Advertising, Ethical Issues, and Upcoming Trends

Canva

■ How to Create a Custom Design with Canva Simple Techniques to Make Your Designs Look Better
: ■ How to Ascertain the Size of Your Work
■ How to Give Your Work a Background
■ How to Add Text, Images, and More
■ How to Take Pictures That Appear Well on Social Media

AI in Canva

■ An Overview of Artificial Intelligence in Digital Marketing
■ Digital Marketing with AI Applications
■ Customized Content Suggestions
■ Analytical Prediction for Consumer Behavior
■ Chatbots for Customer Support
■ Optimizing Dynamic Pricing
■ Automated Optimization and Targeting of Ads
■ Difficulties and Ethical Issues
■ Prospects & Trends for the Future

Facebook Organic

■ Facebook Business Page Setup Types of Business Pages
■ Facebook Marketing Strategy
■ Facebook Account Properties and Competition Analysis
■ Producing Pictures for Covers Boost the Page Management Likes
■ Facebook Business Manager
■ Facebook Group
■ Facebook Meta Business Suite
■ Post Categories and Data Metrics for Post Dimension
■ Creative Posts Strategy
■ User Engagement Marketplace

Instagram Ads

■ An Introduction to Instagram Advertising Types of Promotions
■ Different Audience Targeting Strategies
■ Ad Format
■ Ad Dimensions and Regulations

Meta Marketing

■ Comprehending Meta-Marketing
■ Effective Meta-Marketing Strategies: An Examination of Their Psychology
■ Putting Meta Marketing Into Practice Across Platforms
■ Assessing and Examining the Effectiveness of Metamarketing Ethical Issues in Metamarketing Prospective Developments in Metamarketing

AI in Meta

■ Overview of the Integration of Meta and Artificial Intelligence: Foundations of Knowledge
■ Applications of AI in Meta Platforms
■ In Meta Computer Vision
■ Natural Language Processing (NLP) in Meta Platforms
■ AI Ethics and Privacy in Meta-Future Trends and Innovations: Advanced AI Techniques
■ Case Studies and Real-World Instances

Linkedin Organic

■ Enhancing Your LinkedIn Profile
■ Producing Captivating Content and Fostering Thought Leadership
■ Expanding Your Reach and Including Your Audience
■ Making Use of LinkedIn Features
■ Assessing Achievement and Adapting Techniques

Linkedin Ads

■ Overview of the ads on LinkedIn.
■ Campaign Types and Linkedin Filters
■ An Overview
■ Ad formats
■ ad dimensionsand restrictions
■ bid techniques
■ audience targeting;
■ advanced audience targeting

Twitter Organic

■ Twitter's advantages for businesses,
■ how brands use it, how to create and manage a profile,
■ how to customize a profile, the kind of tweets that are sent, and statistics
■ Twitter Content Strategy
■ Send Your First Message
■ Brand Analysis of Major Companies
■ Twitter Competitions
■ What Does a Hashtag Mean?
■ Utilizing #Hashtags.
■ Twitter Marketing Tools
. ■ Twitter Analytics

Twitter Ads

■ A Brief Overview of Twitter Advertisements.
■ Formats for Advertising
■ Dimensions and Regulations for Advertising
■ Bidding Strategies
■ Promotion Types
■ Audience Targeting
■ Advanced Audience Targeting

Quora Organic

■ A Synopsis of Quora in Brief
■ Building a Quora Profile
■ Exploring Quora for Relevant Content
■ Building Links Using Quora Answers How to Arrange Your Answers on Quora
■ Types of Quora Campaigns
■ Account Creation for Quora Ads
■ Analytics
■ Groups for Quora Ads
■ Ad Copies
■ Reporting and Analysis

Quora Ads

■ Overview of Quora Advertising
■ Creating an Account on Quora Ads
■ Identifying Your Audience and Writing Eye-Catching Ad Copy Captivating Advertising Images
■ Enhancing Your Advertising
■ Advanced Strategies for Quora Advertising
■ Evaluation of ROI and Success
■ Case studies and success stories related to troubleshooting and troubleshooting

Google Ads

■ AdSense Property Verification: The Basics for Google Adsense Adsense types of adverts
■ Increasing your Adsense revenue Helpful tips for properly placing text, image, and video ads on your website
■ Google Adsense Policy Overview Adsense account support requests
■ Ad Control System

Performance Marketing

■ The Principal Concept Performance Marketing Structure: Choosing the Right Channels
■ Identifying and Evaluating Target Markets
■ Making Use of Rivals
■ PM Metrics to Master
■ Performance Marketing in B2B
■ Performance Marketing for B2C
■ The Importance of Performance Marketing How Is Performance to Be Calculated?
■ KPI for Assessing Performance?
■ Types of Performance Marketing Stages of Performance Marketing How Could Performance Be Made Better?

Content for website

■ Exploring Website Content Essentials
■ Defining Audience and Objectives
■ Crafting a Content Strategy
■ Diverse Content Types and Structures
■ Optimizing Content for Search Engines
■ Enhancing Engagement with Visual Elements
■ Utilizing Content Management Systems
■ Effective Content Deployment and Updates
■ Performance Evaluation and Analytics
■ Continuous Refinement of Content Strategy

Website Designing

■ What Does Web Design mean?
■ Deciphering HTML
■ Understanding the .NET Framework
■ Exploring Visual Effects in Web Design
■ Decoding Graphic Design for the Web
■ Delving into Multimedia in Web Design
■ Unraveling CSS
■ Understanding JavaScript in Web Design

Ecommerce Web Design

■ Introduction to WordPress E-Commerce Solutions
■ Installing a WordPress Theme: Step-by-Step Guide
■ Installing E-Commerce Plugins for Enhanced Functionality
■ Setting Up and Configuring the WooCommerce Plugin
■ Adding Products to Your Website Inventory
■ Simplifying Payment Gateway Setup
■ Organizing Product Categories and Pages
■ Establishing a General Store Framework
■ Customizing Themes for Unique Design
■ Managing Shipping Logistics Effectively
■ Optimizing Order Management Processes

■ WhatsApp Marketing Approaches
■ Features of WhatsApp Business Accounts
■ Establishing Your Business Profile on WhatsApp
■ Automated Messaging
■ Embedding the WhatsApp Icon on Your WordPress Website
■ Enabling One-Click Chat
■ Configuring Your Initial Message
■ Testing One-Click WhatsApp Integration on Your Website
■ Bulk Message Sending Solutions for WhatsApp

SEO

■ Introduction to Search Engines: Unveiling their Functionality
■ The Inner Workings of Search Engine Mechanisms
■ Breakdown of Search Engine Components
■ Delving into the Google Algorithm: How it Functions
■ Panda Algorithm: Analysis and Effects
■ Penguin Algorithm: Impact and Insights
■ Hummingbird Algorithm: Exploring its Role
■ Pigeon Algorithm: Features and Functions Explored
■ Keeping Up-to-Date: Latest Google Updates
BERT, Rank Brain, EAT: Recent Developments Explored

AI in SEO

■ Understanding AI's Role in SEO
■ Essentials of AI Technology
■ AI-Enhanced Search Engine Algorithms
■ Utilizing Natural Language Processing (NLP) for SEO
■ Integration of AI Tools in SEO Strategies
■ Harnessing Predictive Analytics in SEO
■ Customization and User Intent in SEO
■ Ethical Considerations and Guidelines
■ Application through Case Studies
■ Exploring Future Trends in AI-Driven SEO

Local SEO

■ What Exactly is Local SEO?
■ Why Local SEO Submission Matters
■ Completing Your Profile on Google My Business: Its Significance
■ Understanding Local SEO Ranking Signals
■ Identifying Negative Signals in Local SEO
■ Utilizing Citations and Local Submissions

Google Search Console

■ What Google Search Console Offers: An Overview
■ Validating Your Property on Google Search Console
■ Assessing Website Performance on Search Engine Result Pages (SERP)
■ Examining URLs with Google Search Console's Inspection Tool
■ Administering Sitemaps through Google Search Console
■ Crafting an Effective Removal Strategy for SEO
■ Analyzing Website Page Experience with Google Search Console
■ Enhancing Website Speed: A Guide
■ Improving Mobile Usability for SEO
■ Managing Property Access within Google Search Console

Google Analytics

■ Next-Gen Analytics: Google Analytics (GA4) Overview
■ Setting Up Your Analytics Property in GA4
■ Event Management with GA4 Analytics
■ Conversion Tracking in GA4
■ Account and User Administration
■ Exploring Reports and Analytics Features in GA4
■ Leveraging Analytics Intelligence
■ Tracking Advertising Performance
■ Audience Engagement and User Tracking in GA4
■ Importing Data into GA4
■ Real-Time Analytics with Google Analytics (GA4)

Remarketing and Conversion

■ The Benefits of Utilizing a Remarketing Strategy
■ Manual Remarketing versus Dynamic Remarketing Comparison
■ How to Create a Remarketing List?
■ Step-by-Step Guide to Executing a Remarketing Campaign
■ Analyzing the Results of Your Remarketing Campaign
■ Setting Up Remarketing Tracking
■ Configuring Google Ads for Remarketing
■ Setting Up LinkedIn Ads for Remarketing
■ Implementing Remarketing on Facebook
■ Setting Up Remarketing on Twitter
■ Establishing Remarketing on Quora

Google Shopping Ads

■ Introduction to Google Shopping Campaigns
■ Overview of Google Merchant Center
■ Establishing Your Store on Google Merchant Center
■ Managing Products within GMC
■ Business Verification Procedures in GMC
■ Connecting Google Ads with GMC
■ Crafting Effective Shopping Campaigns
■ Strategies for Boosting Product Sales through Campaigns
■ Understanding the Mechanics Behind Shopping Campaigns
■ Exploring the Advantages of Utilizing Shopping Campaigns
■ Implementing Strategies for Running Effective Shopping Campaigns
■ Monitoring and Analyzing Shopping Campaign Performance

Facebook Catalog Ads

■ Getting Started with Facebook Catalogue Ads
■ Establishing Your Facebook Catalogue
■ Catalogue Management on Facebook
■ Leveraging Facebook Pixel for Catalogue Ads
■ Dynamic Ad Creation from Catalogue
■ Enhancing Catalogue Ads Performance
■ Advanced Tactics for Catalogue Ads
■ Managing Scale and Budgets
■ Ensuring Compliance and Best Practices
■ Practical Application and Case Studies

Email Marketing

■ Introduction to Email Marketing
■ Recognizing the Importance of Email Marketing
■ Exploring Popular Email Marketing Tools
■ Establishing Email Marketing Objectives
■ Introduction to MailChimp and Sendinblue Platforms
■ Understanding Pricing Models for MailChimp and Sendinblue
■ Setting Up and Configuring Your Email Marketing Accounts
■ Crafting Effective Email Marketing Strategies
■ Building and Managing Subscriber Lists
■ Integrating Forms into Your Website for Subscriber Collection
■ Importing Subscribers and Managing Lists
■ Exploring Different Email Marketing Campaign Types
■ Creating and Executing Email Campaigns
■ Understanding the Role and Design of Newsletters
■ Designing Compelling Newsletter Content
■ Analyzing Campaign Reports and Insights
■ Managing RSS Feeds for Email Marketing Integration

YouTube

■ Crafting Your YouTube Channel
■ Researching Keywords on YouTube
■ Publishing Content on YouTube
■ Factors Influencing YouTube Ranking
■ Optimizing YouTube Videos
■ Strategizing Your YouTube Content
■ Mastering YouTube Shorts
■ Becoming an Accomplished Vlogger

Google Adsense

■ Understanding Google AdSense Basics
■ Verification of AdSense Property Ownership
■ Exploring Different Ad Types
■ Maximizing Profitability with AdSense
■ Expert Advice for Properly Placing Video, Image, and Text Ads on Your Website
■ Overview of Google AdSense Policies
■ Assistance with Applying for an AdSense Account
■ Managing Ad Controls

Affiliate Marketing

■ Introduction to Affiliate Marketing
■ Applying for Affiliate Marketing Networks
■ Understanding How Affiliate Marketing Operates
■ Navigating Your Dashboard
■ Identifying Profitable Affiliate Niches
■ Promoting Affiliate Products Effectively
■ Top Affiliate Marketing Networks
■ Various Promotion Methods
■ Analyzing Affiliate Marketing Reports and ROI
■ Exploring Affiliate Marketing Payment Models
■ Essential Resources for Affiliate Marketing
■ Exploring the Amazon Affiliate Program
■ Different Affiliate Programs Available in India

Freelancing

■ Introduction to Freelancing
■ Understanding the Dynamics of Freelancing
■ Acquiring Freelance Projects
■ Crafting Effective Client Pitches
■ Utilizing Freelance Templates and Proposals
■ Establishing Freelance Quotations, Pricing, and Packages
■ Navigating Freelance Projects
■ Reporting and Recommendations
■ Platforms for Freelance Projects
■ Transitioning from Freelancer to Agency

Personal Branding using DM

■ Introduction to Personal Branding
■ Creating and Managing Personal (Social) Accounts
■ Advantages of Personal Branding
■ How Personal Branding Benefits Businesses
■ Brand Development
■ Crafting Content Strategies for Personal Branding
■ The Personal Branding Journey

Personality Development

■ Getting Started with Smart Personality Development
■ Improving Communication Abilities
■ Practicing Corporate Ethics
■ Time Management Techniques
■ Making Wise Decisions
■ Interpreting Body Language

Online Reputation Management

■ Exploring Online Reputation Management (ORM)
■ Significance and Advantages of ORM
■ Approaches to Improving Online Reputation
■ Surveillance and Reacting to Online Feedback
■ Cultivating a Favorable Online Image
■ Managing Adverse Reviews and Critical Events
■ Utilizing Social Media for Reputation Enhancement
■ Analytical Tools and Methods for ORM
■ Fostering Trustworthiness and Reliability Online
■ Emerging Patterns in Online Reputation Management

Google Tag Manager

■ Introduction to Google Tag Manager
■ Installing Tag Manager on Your Website
■ Connecting Your Google Analytics Property with Tag Manager
■ Adding Different Tags to Your Website Using Tag Manager
■ Setting Up Google Ads Conversion Tracking with Tag Manager
■ Configuring Facebook Pixel Using Google Tag Manager
■ Setting Up LinkedIn Insight Tag Using Google Tag Manager
■ Setting Up Event Tracking with Google Tag Manager

Media Planning

■ Introduction to Media Planning and Purchasing
■ What Types of Media Are There?
■ How is Budget Distribution Decided in Media for Businesses?
■ What's the 5-Step Method for Planning Your Media Approach?
■ Examining a Case Study in Media Planning

Growth Hacking

■ Basic Principles of Growth Hacking
■ The Responsibilities of Growth Hackers
■ Exploring the Customer Life Cycle
■ Techniques for Optimizing Conversions
■ Success Stories in Growth Hacking
■ Additional Points

SMS Marketing

■ Getting Started with SMS Marketing
■ Advantages of Incorporating SMS Marketing
■ Tactics for Effective SMS Campaigns
■ Compliance and Regulatory Aspects of SMS Marketing
■ Creating Compelling SMS Content
■ Growing Your SMS Subscriber Base
■ Evaluating Performance Metrics in SMS Marketing
■ Implementing Personalization Strategies in SMS Campaigns
■ Integrating SMS with Various Marketing Channels
■ Emerging Trends in SMS Marketing

digital marketing tools

Next-Gen AI-Powered Tools

Experience how AI tools have revolutionized the digital marketing landscape, offering instant results with just a click. Explore the array of AI tools covered in our Online Digital Marketing Course, empowering you with skills that will distinguish you in the industry.