Why Email and WhatsApp Marketing Still Matter
Email marketing remains one of the most cost-effective channels because you own the list. You are not dependent on an algorithm or ad auction. WhatsApp marketing adds a personal, high-open-rate channel that suits Indian customers, who already use WhatsApp daily to talk to businesses. Together with SMS marketing, these channels support the entire customer journey, from lead nurturing to sales conversion to customer retention.
Pune's coaching institutes, real estate developers, clinics, e-commerce brands, SaaS companies and service providers all use these channels to follow up enquiries, announce offers and bring back inactive customers. Marketers who understand marketing automation and CRM workflows are valuable because they directly improve revenue from existing leads.
Channels you will automate
- Email newsletters
- Drip automation
- WhatsApp Business
- SMS campaigns
- CRM workflows
- Zapier automations
43+
Modules
80+
Live projects
100%
Placement help
Who Should Join This Course?
Digital marketing students
Digital marketing students who want to understand the full funnel, not just traffic
Business owners & shopkeepers
Business owners and shopkeepers who want to use WhatsApp Business to sell and support customers
E-commerce sellers
E-commerce sellers who need abandoned cart and post-purchase flows
Sales & CRM professionals
Sales and CRM professionals who want to automate follow-ups
Freelancers
Freelancers who want to offer email campaign management services
Email and WhatsApp Marketing Syllabus
- 01
How email marketing works, types of emails (newsletters, promotional, transactional, automated), and legal basics such as consent and unsubscribe requirements.
- 02
Creating lead magnets, signup forms and landing pages. Building and segmenting email lists by behaviour, interest and stage in the funnel.
- 03
Writing subject lines that earn opens, persuasive body copy and CTAs, and designing mobile-friendly email templates. You also use AI tools such as ChatGPT to speed up drafts.
- 04
Hands-on practice with Mailchimp and similar platforms: setting up campaigns, templates, audiences and reports.
- 05
Building welcome series, lead nurturing sequences, abandoned cart emails and re-engagement flows that run automatically.
- 06
Avoiding spam folders, understanding SPF, DKIM and sender reputation, list hygiene and best sending practices.
- 07
Setting up WhatsApp Business, catalogues, quick replies, labels and broadcast lists. Understanding the WhatsApp Business API at a conceptual level, click-to-WhatsApp ads and how to stay within platform policies.
- 08
Writing short, compliant messages, timing campaigns, and combining SMS marketing with email and WhatsApp for stronger conversions.
- 09
Connecting forms, leads and campaigns using CRM tools like Zoho CRM and HubSpot, and automating workflows with Zapier.
- 10
Tracking open rate, click-through rate, conversion rate and revenue per email, running A/B tests and improving results month by month.
Tools You Will Learn
You practise with Mailchimp, WhatsApp Business, Zoho CRM, HubSpot, Zapier, Canva, ChatGPT, Typeform and Google Analytics. These tools are widely used in agencies and in-house teams, so you can contribute from day one.
Canva
ChatGPTTypeformGoogle AnalyticsHands-On Projects
By the end of the course you will have built a complete email marketing funnel: a lead magnet, a signup page, a welcome automation, a promotional campaign and a performance report. You also design a WhatsApp marketing plan for a business case. Together with our wider curriculum of 80+ live project assignments, these become part of your portfolio and give you real examples to discuss in interviews.
80+
Live project assignments
5+
Capstone projects
Daily
Session recordings
Lifetime
LMS access
Career Opportunities After This Course
Our placement cell helps with resume building, mock interviews and 100% placement assistance, connecting you with agencies, e-commerce brands, IT companies and D2C startups across Pune.
Why Smart Digital Academy?
- Experienced mentors with 10+ years in digital marketing
- Live, interactive classes instead of pre-recorded lectures only
- Complete funnel training: connect email and WhatsApp with SEO, Google Ads and Meta Ads
- Daily recordings and lifetime LMS access
- Flexible batches for students and working professionals
- Classroom and online options across Baner, Viman Nagar, Kothrud, Hadapsar and Pimpri Chinchwad
- Free demo class and career counselling
How These Channels Work Together
A strong funnel might look like this: a Meta ad or Google Ad brings a visitor to a landing page. The visitor signs up and receives a welcome email. A WhatsApp message follows with a personal touch. Over the next weeks, automated nurturing emails build trust, and a limited-time offer via SMS closes the sale. Understanding how to design this journey is what separates a basic marketer from a growth marketer, and it is a key focus of our training.
Meta / Google ad
Landing page sign-up
Welcome email
WhatsApp message
Nurturing emails
SMS offer closes the sale
Frequently Asked Questions
Yes. It remains one of the highest-return channels because you build and own your audience.
Yes. WhatsApp Business is free to start with and works well for catalogues, customer support and follow-ups.
No. We teach each tool step by step, and the course is beginner friendly.
Yes. Email, WhatsApp and SMS marketing are modules in our 43+ module curriculum, and you can ask about focused batches.
Yes. We provide 100% placement assistance, mock interviews and access to 50+ hiring partners.